Alpha Delta Pi


art director & lead designer

brand identity, print, web, pattern design

Alpha Delta Pi was the first of its kind as a secret society for women and proudly carries the distinction of trailblazers to this day. In the founders’ efforts to develop lifelong friendships, while enhancing each other’s lives through scholarship and service, their message has crossed generations.

Since 1851, Alpha Delta Pi has been a driving force in the Panhellenic world. Focus groups, surveys and interviews confirmed that the newest brand iteration should be classic, yet forward thinking, empowering and clean. It was decided that a complete brand overhaul, including a new logo, tagline, business system materials, social media pieces and promotional videos was needed.

Shea O’Connor,  designer
Karen McKenzie, creative director
All work © Lauren Castro unless otherwise noted.