The Alice G. Winn &
Family Heritage House

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art director & lead designer

brand identity




WinnCompanies sets out to be the creator and champion of the best possible living communities for residents and clients. To achieve this goal, the company lives and works by a set of guiding principles including a passion for excellence, client focus, delivery of service that exceeds expectations, uncompromising integrity, a concern for people, a commitment to sustainability, strong leadership and a culture of safety. 

One of the company’s earliest properties, the Heritage House, located in Newburyport, Massachusetts was tapped to undergo a name change and an enhancement of its productive offerings. The senior living facility would be the first venture in a housing-based healthcare partnership that enables residents to gain access to health care providers on property. In addition to announcing the new, innovative concept, the Heritage House would be renamed the Alice G. Winn Family & Heritage House after Gil Winn’s late mother—honoring the past, while creating a legacy for the future.


All work © Lauren Castro unless otherwise noted.

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