ROLE

Lead Designer & Art Director

DELIVERABLES

Brand identity, surface pattern design, website, print collateral, digital marketing, presentation deck templates, launch campaign

Alpha Delta Pi Sorority

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Alpha Delta Pi, founded in 1851 as the first secret society for women, has long championed lifelong friendships, scholarship, and service. Research confirmed the newest brand should feel classic yet forward-thinking, empowering, and clean. The resulting overhaul included a new logo, tagline, business system materials, social media assets, and promotional videos—bringing the Sorority’s legacy into a modern, cohesive identity.

CREDITS
Shea O’Connor, Designer
Karen McKenzie, Creative Director

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