Mark
ROLE

Lead Designer & Art Director

DELIVERABLES

Brand identity, surface pattern design, website, print collateral, digital marketing, presentation deck templates, launch campaign

Alpha Omicron Pi Fraternity

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Founded in 1897, Alpha Omicron Pi is an international women’s fraternity that has inspired more than 191,000 members to enrich lives through lifelong friendship. To better reflect the energy and vibrancy of its members, the organization refreshed its brand with a complete overhaul, introducing a new logo, tagline, business system materials, website, and promotional videos—creating a dynamic, cohesive identity for today’s Alpha Omicron Pi.



CREDITS
Natalie Suarez, Designer
Karen McKenzie, Creative Director

All work © Lauren Castro unless otherwise noted.