Delta Tau Delta Foundation – Forging the Future Capital Campaign
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art director & lead designer
brand identity, print, web
Since 1981, the Foundation has actively followed its mission to raise, manage, and grant funds for the benefit of the educational and leadership programs of Delta Tau Delta Fraternity. Through this partnership, both the Fraternity and Foundation have helped shape the lives of men who have aided in the Founders’ desires of creating men who value truth, courage, faith and power.
Looking to build a fundraising campaign that would resonate with members from every generation, the Foundation required a strong, cohesive brand that would bring awareness and foster engagement with both current and potential donors. In order to do this, a campaign name, logomark and complete launch experience needed to be developed and brought to life. The aim of this campaign was to inspire brothers to connect to a purpose bigger than themselves, where they could envision a future of their own making as well as forge a strong and bright tomorrow for Delta Tau Delta.
Looking to build a fundraising campaign that would resonate with members from every generation, the Foundation required a strong, cohesive brand that would bring awareness and foster engagement with both current and potential donors. In order to do this, a campaign name, logomark and complete launch experience needed to be developed and brought to life. The aim of this campaign was to inspire brothers to connect to a purpose bigger than themselves, where they could envision a future of their own making as well as forge a strong and bright tomorrow for Delta Tau Delta.
CREDITS
Karen McKenzie, creative director
Karen McKenzie, creative director