Discover Dunwoody -
Your Holiday Haven


art director & lead designer

brand identity, print, web

Located just north of Atlanta, Dunwoody, Georgia is known as an urban center for shopping and dining anchored by Perimeter Mall. Discover Dunwoody is the official marketing organization for the city. Their mission is to encourage visitors to discover the unexpected experiences found in Dunwoody and to promote the community as a compelling travel destination for business and leisure.

Discover Dunwoody was looking to create a unique brand identity for their holiday travel season. They wanted to make Dunwoody, GA the holiday destination within metro Atlanta, while encouraging guests to stay and play. Looking for traditional with a twist – to create a festive and stress-free destination for visitors, where they can check their list as well as pause to enjoy each moment.

Shea O’Connor,  designer
Karen McKenzie, creative director
All work © Lauren Castro unless otherwise noted.