ROLE
Lead Designer & Art Director
DELIVERABLES
Brand identity, surface pattern design, print collateral, digital marketing, wayfinding, presentation deck templates, launch campaign
Lead Designer & Art Director
DELIVERABLES
Brand identity, surface pattern design, print collateral, digital marketing, wayfinding, presentation deck templates, launch campaign
Dream... The Future is Bold
KAPPA KAPPA GAMMA_______
For Kappa Kappa Gamma’s Diamond Jubilee Convention—Dream… The Future Is Bold—the identity brought the theme to life through an animated logo, vibrant environmental graphics, campaign collateral, signage, eblasts, and presentation templates. Bold, cohesive design elements created a unified look across digital and on-site touchpoints, immersing 610 attendees in the celebration.
CREDITS
Karen McKenzie, Creative Director
Shea O’Connor, Designer
Rosie Ditre, Animation
Karen McKenzie, Creative Director
Shea O’Connor, Designer
Rosie Ditre, Animation