ROLE

Lead Designer & Art Director

DELIVERABLES

Brand identity + sub brand designs, surface pattern design, website, print collateral, digital marketing, presentation deck templates, launch campaign

Gamma Phi Beta Sorority

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Founded in 1874, Gamma Phi Beta is one of North America’s oldest women’s organizations and the first to be called a “sorority,” dedicated to building confident women of character who celebrate sisterhood and make a difference. With input from members and leadership, the organization refreshed its brand to create a modern, cohesive identity, introducing updated typography, messaging, and visuals that reflect its mission and vision.

CREDITS
Shea O’Connor,  designer
Karen McKenzie, creative director

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