La Cubanita
___DESIGN & ART DIRECTION
brand identity, pattern, type + color, menu design
La Cubanita brings the vibrancy of Cuban food to Auburn’s Hey Day Market with a bold, postcard-inspired identity.
Anchored by a custom logomark and star icon, the brand pairs layered typography and playful patterns with a palette that tells a story: blue and red from the Cuban flag, plantain yellow for their signature side dish, and bright orange to reflect Havana’s colorful buildings, vintage cars, and lively streets. Applied across the stall, packaging, and uniforms, the brand balances nostalgia with energy, highlighting Cuban sandwiches (y mas), and creates a cohesive, inviting environment that conveys flavor, tradition, and joy.
Anchored by a custom logomark and star icon, the brand pairs layered typography and playful patterns with a palette that tells a story: blue and red from the Cuban flag, plantain yellow for their signature side dish, and bright orange to reflect Havana’s colorful buildings, vintage cars, and lively streets. Applied across the stall, packaging, and uniforms, the brand balances nostalgia with energy, highlighting Cuban sandwiches (y mas), and creates a cohesive, inviting environment that conveys flavor, tradition, and joy.
