Pi Kappa Alpha Fraternity
___art director & lead designer
brand identity, print, web, pattern design
Since their founding in 1868, Pi Kappa Alpha has aimed to foster a lifelong fraternal experience by developing men of integrity, intellect, success and high moral character. And they have been successful, having grown into one of the largest fraternal organizations in the world. The brotherhood, colloquially known as PIKE, boasts 313,000+ lifetime members and 15,000+ active undergraduate members on more than 200 campuses.
In order to communicate the benefits of brotherhood to the next generation of potential members, PIKE’s leadership recognized the value of repositioning the Fraternity without sacrificing the history and core principles of their founders. The re-envisioned brand gilded the Fraternity with sophistication while the fresh tagline rallied members to harken back to the founding principles of truth, love and friendship. By establishing a concrete brand identity for the Fraternity and its supporting entities, Pi Kappa Alpha has positioned itself as a contemporary and meaningful experience for the modern man.
In order to communicate the benefits of brotherhood to the next generation of potential members, PIKE’s leadership recognized the value of repositioning the Fraternity without sacrificing the history and core principles of their founders. The re-envisioned brand gilded the Fraternity with sophistication while the fresh tagline rallied members to harken back to the founding principles of truth, love and friendship. By establishing a concrete brand identity for the Fraternity and its supporting entities, Pi Kappa Alpha has positioned itself as a contemporary and meaningful experience for the modern man.
The Fraternity’s new brand icon was crafted from legacy symbols that hold deep meaning amongst members: the Coat of Arms and the Membership Badge.
CREDITS
Karen McKenzie, creative director
Karen McKenzie, creative director