ROLE
Lead Designer & Art Director
DELIVERABLES
Brand identity, surface pattern design, website, print collateral, digital marketing, illustration, presentation deck templates, launch campaign
Lead Designer & Art Director
DELIVERABLES
Brand identity, surface pattern design, website, print collateral, digital marketing, illustration, presentation deck templates, launch campaign
Pi Kappa Alpha Fraternity
_______Founded in 1868, Pi Kappa Alpha has grown into one of the world’s largest fraternities, with 313,000+ lifetime members and 15,000+ undergraduates on 200+ campuses. To connect with future generations while honoring its history, PIKE re-envisioned its brand—introducing a sophisticated identity and rallying tagline that reaffirm the founding principles of truth, love, and friendship. The result positions Pi Kappa Alpha as a contemporary, meaningful experience for the modern man.
The Fraternity’s new brand icon was crafted from legacy symbols that hold deep meaning amongst members: the Coat of Arms and the Membership Badge.
CREDITS
Karen McKenzie, Creative Director
Rosie Ditre, Animation
Karen McKenzie, Creative Director
Rosie Ditre, Animation