Sigma Tau Gamma  Fraternity


art director & lead designer

brand identity, print, web

Sigma Tau Gamma is a national fraternity founded in 1920 that aims to build noble generations of men following its six principles of learning, integrity, excellence, leadership, citizenship and brotherhood.

A recent transition in leadership opened the doors for the fraternity’s first rebranding efforts since its founding. Sigma Tau Gamma wanted a bold and powerful brand image that would attract a young demographic of potential members, yet remain relevant for its esteemed alumni. They needed a brand overhaul that would both celebrate the past and appeal to the next generation of brothers.

Natalie Suarez,  designer
Karen McKenzie, creative director
All work © Lauren Castro unless otherwise noted.