Sigma Tau Gamma Fraternity
___art director & lead designer
brand identity, print, web
Sigma Tau Gamma is a national fraternity founded in 1920 that aims to build noble generations of men following its six principles of learning, integrity, excellence, leadership, citizenship and brotherhood.
A recent transition in leadership opened the doors for the fraternity’s first rebranding efforts since its founding. Sigma Tau Gamma wanted a bold and powerful brand image that would attract a young demographic of potential members, yet remain relevant for its esteemed alumni. They needed a brand overhaul that would both celebrate the past and appeal to the next generation of brothers.
A recent transition in leadership opened the doors for the fraternity’s first rebranding efforts since its founding. Sigma Tau Gamma wanted a bold and powerful brand image that would attract a young demographic of potential members, yet remain relevant for its esteemed alumni. They needed a brand overhaul that would both celebrate the past and appeal to the next generation of brothers.
CREDITS
Natalie Suarez, designer
Karen McKenzie, creative director
Natalie Suarez, designer
Karen McKenzie, creative director