Sigma Tau Gamma Fraternity
___branding
Sigma Tau Gamma is a national fraternity founded in 1920 that aims to build noble generations of men following its six principles of learning, integrity, excellence, leadership, citizenship and brotherhood.
We assisted the fraternity’s first rebranding efforts since its founding. Sigma Tau Gamma wanted a bold and powerful brand image that would attract a young demographic of potential members, yet remain relevant for its esteemed alumni. They needed a brand overhaul that would both celebrate the past and appeal to the next generation of brothers. The fraternity name was shortened to “Sig Tau” in the primary logomark, creating an identifiable nickname and brand recognition for all chapters across the country.
We assisted the fraternity’s first rebranding efforts since its founding. Sigma Tau Gamma wanted a bold and powerful brand image that would attract a young demographic of potential members, yet remain relevant for its esteemed alumni. They needed a brand overhaul that would both celebrate the past and appeal to the next generation of brothers. The fraternity name was shortened to “Sig Tau” in the primary logomark, creating an identifiable nickname and brand recognition for all chapters across the country.
