SigEp 2017
Grand Chapter Conclave –
One Giant Leap


art director & lead designer

brand identity, print, conference exhibit design

Since the founding of Sigma Phi Epsilon in 1901 the fraternity’s brothers have set a high standard for growth and success, not only for the organization itself, but also the men who encompass it. In doing so, SigEp has helped shape the lives of hundreds of thousands of men who, through the decades, have advanced the founders’ desires to create a “different” and “balanced” fraternity experience.

Sigma Phi Epsilon’s mission of “Building Balanced Men” is realized through relationship building, engaging in personal development programs and connecting with the heritage and history of the organization. The primary venue for any SigEp to embrace and educate himself on this mission is the bi-annual conference, Grand Conclave. Like the Sigma Phi Epsilon brotherhood, this event is iconic. The fraternity needed to bring the theme of “One Giant Leap” to life through the conclave brand and supporting materials. The aim was to encourage brothers to become champions of change to alter the perception of what it means to be a fraternity man.

David Reid,  designer
Karen McKenzie, creative director
All work © Lauren Castro unless otherwise noted.