ROLE

Lead Designer & Art Director

DELIVERABLES

Brand identity, surface pattern design, website, print collateral, digital marketing, illustration, presentation deck templates, launch campaign

Sigma Delta Tau Sorority

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Since 1917, Sigma Delta Tau has championed inclusivity, individuality, and women’s empowerment—building a sisterhood that supports members, alumnae, volunteers, and donors alike. Revealed at the 2024 National Convention, the refreshed brand reignited connection across the Sorority, inspiring members to carry the torch forward and Shine as One.

To ensure the Sorority continues to shine, it was essential to create a brand identity that would resonate with all members, while still holding its history at its center. With that in mind, we developed a new tagline, logo designs, business systems, branded templates, an animated launch video and a website.

The Torch features elements significant to the Sorority’s history and ritual: a water droplet, tea rose and the Star of David.

A new tagline was developed to show that when all members come together and bring their strengths, skills and unique lights to the table, the Sorority, in turn, will Shine as One. 

POP-UP BANNER DESIGN

To create a holistic and consistent brand experience, the Sigma Delta Tau Sorority logomark was altered to create a sister mark for the Foundation. This mark is unique to the Foundation with the presence of its additional wording, but also similar enough to the Sorority mark that it upholds and maintains brand recognition between the two entities.

Along with the launch of the brand, a new website was designed and developed. This site introduced an enhanced user experience, featuring easy-to-navigate pages that are as functional as they are beautiful. With shining moments such as glimmering golden buttons and subtle animations incorporated throughout the pages, the sisterhood of Sigma Delta Tau radiates through the new website.

The brand was officially announced with an animated launch video highlighting the future of the Sorority, while also reflecting on the impact that the sisterhood of Sigma Delta Tau has made on its members over the years.

Watch the video >

CREDITS
Karen McKenzie, Creative Director
Rosie Ditre, Animation