Mark
ROLE

Lead Designer & Art Director

DELIVERABLES

Brand identity, surface pattern design, print collateral

The Watson

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The Watson, an affordable apartment community in Quincy, Massachusetts, draws inspiration from its namesake, Thomas A. Watson—the recipient of the first phone call and founder of the Fore River Ship and Engine Building Company. Like Watson himself, the community fosters creativity and innovation, offering open spaces for big ideas and quiet nooks for reflection. The brand weaves historical references with a forward-looking spirit, highlighting the area’s legacy of entrepreneurship while celebrating the possibilities of the future.



All work © Lauren Castro unless otherwise noted.