ROLE

Lead Designer & Art Director

DELIVERABLES
Brand identity, surface pattern design, brand standards

City of Tipton, Indiana

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The City of Tipton, Indiana, with its close-knit community, strong agricultural roots, and thriving youth programs, partnered with Rhyme & Reason Design in 2024 to build a cohesive identity. The new logo suite, messaging, tagline, and brand standards reflect what makes Tipton special. With the slogan “Rooted in Opportunities,” the city honors its heritage while inviting future growth and innovation.

CREDITS
Karen McKenzie, Creative Director
Rosie Ditre, Designer