Lauren Castro Design

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	<title>Lauren Castro Design</title>
	<link>https://laurencastro.com</link>
	<description>Lauren Castro Design</description>
	<pubDate>Mon, 22 Sep 2025 22:32:28 +0000</pubDate>
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		<title>Header</title>
				
		<link>https://laurencastro.com/Header</link>

		<pubDate>Mon, 06 Feb 2017 20:32:27 +0000</pubDate>

		<dc:creator>Lauren Castro Design</dc:creator>

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		<description>
	

&#60;img width="1206" height="1168" width_o="1206" height_o="1168" data-src="https://freight.cargo.site/t/original/i/26807543e28dc71d62f5de04236a57d5675c349adf07cb97b8a7d7768a7bc631/Header.png" data-mid="237457939" border="0" data-scale="74" data-no-zoom src="https://freight.cargo.site/w/1000/i/26807543e28dc71d62f5de04236a57d5675c349adf07cb97b8a7d7768a7bc631/Header.png" /&#62;

	
Hi there! I’m Lauren Castro – a multidisciplinary graphic designer and art director based in Atlanta, Georgia. I specialize in crafting bespoke brands for nice people.LEARN MORE &#38;gt;


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		<title>Featured Projects</title>
				
		<link>https://laurencastro.com/Featured-Projects-1</link>

		<pubDate>Thu, 20 May 2021 20:08:15 +0000</pubDate>

		<dc:creator>Lauren Castro Design</dc:creator>

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FEATURED WORK
	&#60;img width="823" height="593" width_o="823" height_o="593" data-src="https://freight.cargo.site/t/original/i/74539896ae54d513bdc9b23985769a6fa832914ab2ee66950ba795f1e04d7276/MSLOGO.jpg" data-mid="238532671" border="0"  src="https://freight.cargo.site/w/823/i/74539896ae54d513bdc9b23985769a6fa832914ab2ee66950ba795f1e04d7276/MSLOGO.jpg" /&#62;&#60;img width="4501" height="4501" width_o="4501" height_o="4501" data-src="https://freight.cargo.site/t/original/i/f8539f8e53def9e94d0952d9c1b92372d55a39dbf7f8e06039c4b304be2791b3/RRPL-Social_1.jpg" data-mid="237505949" border="0"  src="https://freight.cargo.site/w/1000/i/f8539f8e53def9e94d0952d9c1b92372d55a39dbf7f8e06039c4b304be2791b3/RRPL-Social_1.jpg" /&#62;&#60;img width="600" height="560" width_o="600" height_o="560" data-src="https://freight.cargo.site/t/original/i/3e24c51c499fe53df2679373b274ffa94f8283e66c50592c1f2e0e7b31f69169/SDT-Invitation_2.jpg" data-mid="238305220" border="0"  src="https://freight.cargo.site/w/600/i/3e24c51c499fe53df2679373b274ffa94f8283e66c50592c1f2e0e7b31f69169/SDT-Invitation_2.jpg" /&#62;&#60;img width="1700" height="1537" width_o="1700" height_o="1537" data-src="https://freight.cargo.site/t/original/i/639f4deaaedad4907a55b34f8e3c69e3b45a9b8b28d73d828e5c14184664bf6e/Tipton-banners_resize.jpg" data-mid="238534022" border="0"  src="https://freight.cargo.site/w/1000/i/639f4deaaedad4907a55b34f8e3c69e3b45a9b8b28d73d828e5c14184664bf6e/Tipton-banners_resize.jpg" /&#62;&#60;img width="2000" height="1653" width_o="2000" height_o="1653" data-src="https://freight.cargo.site/t/original/i/4135bfe8ed07b08d6eebe6321b748c964a2ce1312bca6e1a4e33db2d552698c9/PIKE-BizSystem-2.jpg" data-mid="238574275" border="0"  src="https://freight.cargo.site/w/1000/i/4135bfe8ed07b08d6eebe6321b748c964a2ce1312bca6e1a4e33db2d552698c9/PIKE-BizSystem-2.jpg" /&#62;

	
&#60;img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/00592536c9caca2d14ed432a166fb91a1eff99ce77dab1ab2ad013c518f18840/500286502_1309005040767839_2820840866049012083_n.jpg" data-mid="238532636" border="0"  src="https://freight.cargo.site/w/1000/i/00592536c9caca2d14ed432a166fb91a1eff99ce77dab1ab2ad013c518f18840/500286502_1309005040767839_2820840866049012083_n.jpg" /&#62;&#60;img width="2501" height="2085" width_o="2501" height_o="2085" data-src="https://freight.cargo.site/t/original/i/2772fe14bade312e5bec32a21014ccf251fee8b056e796e1753f3f83b806a079/Cubanita_Store.jpg" data-mid="238305192" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/2772fe14bade312e5bec32a21014ccf251fee8b056e796e1753f3f83b806a079/Cubanita_Store.jpg" /&#62;&#60;img width="2560" height="2560" width_o="2560" height_o="2560" data-src="https://freight.cargo.site/t/original/i/cf0479da42d4c1dfff6de0f52a393da7c3eb5a86fb2064930d4bdcd28a6ce817/DTD-scaled.jpg" data-mid="238532680" border="0"  src="https://freight.cargo.site/w/1000/i/cf0479da42d4c1dfff6de0f52a393da7c3eb5a86fb2064930d4bdcd28a6ce817/DTD-scaled.jpg" /&#62;&#60;img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/c1fe0426939141dad0d212b9c39ebeb1687d7bc559cb0a25706d41194712cfa8/blue.jpg" data-mid="238572218" border="0"  src="https://freight.cargo.site/w/800/i/c1fe0426939141dad0d212b9c39ebeb1687d7bc559cb0a25706d41194712cfa8/blue.jpg" /&#62;&#60;img width="3000" height="2323" width_o="3000" height_o="2323" data-src="https://freight.cargo.site/t/original/i/7f2c21960e257b67212302d513d73aba762abed4bcfa077aada0e07eae290f8e/ADPi-Wordmark-2.jpg" data-mid="238574250" border="0"  src="https://freight.cargo.site/w/1000/i/7f2c21960e257b67212302d513d73aba762abed4bcfa077aada0e07eae290f8e/ADPi-Wordmark-2.jpg" /&#62;

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		<title>View All CTA</title>
				
		<link>https://laurencastro.com/View-All-CTA</link>

		<pubDate>Mon, 25 Aug 2025 20:36:28 +0000</pubDate>

		<dc:creator>Lauren Castro Design</dc:creator>

		<guid isPermaLink="true">https://laurencastro.com/View-All-CTA</guid>

		<description>
	&#60;img width="614" height="140" width_o="614" height_o="140" data-src="https://freight.cargo.site/t/original/i/e9a38531f8b3934fd9fad91799e74d87a1c5feaf655d89ded88f9f23b6d17d5b/CTA.png" data-mid="238534220" border="0" data-scale="40" src="https://freight.cargo.site/w/614/i/e9a38531f8b3934fd9fad91799e74d87a1c5feaf655d89ded88f9f23b6d17d5b/CTA.png" /&#62;


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	<item>
		<title>Wanna chat?</title>
				
		<link>https://laurencastro.com/Wanna-chat</link>

		<pubDate>Mon, 22 Sep 2025 19:50:52 +0000</pubDate>

		<dc:creator>Lauren Castro Design</dc:creator>

		<guid isPermaLink="true">https://laurencastro.com/Wanna-chat</guid>

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Want to chat?
–––GET IN TOUCH &#38;gt;


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	<item>
		<title>Made Scents Candles</title>
				
		<link>https://laurencastro.com/Made-Scents-Candles</link>

		<pubDate>Tue, 02 Sep 2025 18:44:37 +0000</pubDate>

		<dc:creator>Lauren Castro Design</dc:creator>

		<guid isPermaLink="true">https://laurencastro.com/Made-Scents-Candles</guid>

		<description>
	ROLE

Creative Director &#38;amp; Founder
DELIVERABLES
Brand identity, surface design, packaging, website, print collateral, digital marketing

	Made Scents Candles_______

Launched in 2022, Made Scents Candles set out to offer an alternative to generic, toxin-filled options: hand-poured candles with clean ingredients, elevated vessels, and customizable blends. The brand identity pairs elegance and wit through refined typography, tactile packaging, and a warm voice—framing Made Scents as a modern luxury that is as delightful to give as it is to enjoy.


	&#60;img width="5001" height="2470" width_o="5001" height_o="2470" data-src="https://freight.cargo.site/t/original/i/0ccee7d227272067d16c7580bd9a72d3482064bef3f41d1922eb9a41120d125f/MS-brand_Logo_Logo.jpg" data-mid="237751806" border="0"  src="https://freight.cargo.site/w/1000/i/0ccee7d227272067d16c7580bd9a72d3482064bef3f41d1922eb9a41120d125f/MS-brand_Logo_Logo.jpg" /&#62;&#60;img width="5001" height="2083" width_o="5001" height_o="2083" data-src="https://freight.cargo.site/t/original/i/b78c2d54f350f7bfab11c316cff22f574c25b1bdfb7d6c82cb9eb2e04f9a079a/MS-brand_CandleVessels.jpg" data-mid="237750969" border="0"  src="https://freight.cargo.site/w/1000/i/b78c2d54f350f7bfab11c316cff22f574c25b1bdfb7d6c82cb9eb2e04f9a079a/MS-brand_CandleVessels.jpg" /&#62;

	&#60;img width="1667" height="1668" width_o="1667" height_o="1668" data-src="https://freight.cargo.site/t/original/i/169f0bb7e9e3f06b5faeb0b9f827f3a626a7914526e2f7b62c19bbe6be8e8cee/MS-brand_BeachBreak.jpg" data-mid="237750970" border="0"  src="https://freight.cargo.site/w/1000/i/169f0bb7e9e3f06b5faeb0b9f827f3a626a7914526e2f7b62c19bbe6be8e8cee/MS-brand_BeachBreak.jpg" /&#62;
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	&#60;img width="2501" height="2084" width_o="2501" height_o="2084" data-src="https://freight.cargo.site/t/original/i/64cb441a450037e49ea77f6c563d8b9088eb200833e6367c00a3892a53e987a2/MS-brand_Matches.jpg" data-mid="237750975" border="0"  src="https://freight.cargo.site/w/1000/i/64cb441a450037e49ea77f6c563d8b9088eb200833e6367c00a3892a53e987a2/MS-brand_Matches.jpg" /&#62;
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	&#60;img width="1667" height="1668" width_o="1667" height_o="1668" data-src="https://freight.cargo.site/t/original/i/b43deca74e7d3076ab993acea3dbfeac9c33442b4376e44b16a99d5ccb112cd2/MS-brand_SampleTins.jpg" data-mid="237750978" border="0"  src="https://freight.cargo.site/w/1000/i/b43deca74e7d3076ab993acea3dbfeac9c33442b4376e44b16a99d5ccb112cd2/MS-brand_SampleTins.jpg" /&#62;

	&#60;img width="1668" height="1668" width_o="1668" height_o="1668" data-src="https://freight.cargo.site/t/original/i/da485e686418a4930a5427ae5803c1f5bb7bbc265b9e136ecbba1030bbd97aa0/MS-brand_VelvetNight.jpg" data-mid="237750980" border="0"  src="https://freight.cargo.site/w/1000/i/da485e686418a4930a5427ae5803c1f5bb7bbc265b9e136ecbba1030bbd97aa0/MS-brand_VelvetNight.jpg" /&#62;
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	&#60;img width="5001" height="2273" width_o="5001" height_o="2273" data-src="https://freight.cargo.site/t/original/i/2d69007c09047291ec48f2a9f4875b68c772386496301134762e41446031844f/MS-brand_IGstories.jpg" data-mid="237751679" border="0"  src="https://freight.cargo.site/w/1000/i/2d69007c09047291ec48f2a9f4875b68c772386496301134762e41446031844f/MS-brand_IGstories.jpg" /&#62;

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		<title>La Cubanita</title>
				
		<link>https://laurencastro.com/La-Cubanita</link>

		<pubDate>Thu, 11 Sep 2025 20:30:54 +0000</pubDate>

		<dc:creator>Lauren Castro Design</dc:creator>

		<guid isPermaLink="true">https://laurencastro.com/La-Cubanita</guid>

		<description>
	ROLE
Lead Designer &#38;amp; Art Director
DELIVERABLES
Brand identity, surface design, type + color, menu design


	La Cubanita_______
La Cubanita brings the vibrancy of Cuba to Auburn’s Hey Day Market with a bold identity of layered typography, playful patterns, and a palette drawn from the flag, cuisine, and Havana’s lively streets—crafting a cohesive, welcoming brand that celebrates flavor, tradition, and joy.


	&#60;img width="5001" height="2471" width_o="5001" height_o="2471" data-src="https://freight.cargo.site/t/original/i/53c68caa726ff1e81d251dc40812aa50900efe404bcdbd89eda4f987610b4132/Cubanita_Logo.jpg" data-mid="238133958" border="0"  src="https://freight.cargo.site/w/1000/i/53c68caa726ff1e81d251dc40812aa50900efe404bcdbd89eda4f987610b4132/Cubanita_Logo.jpg" /&#62;

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	<item>
		<title>Tipton</title>
				
		<link>https://laurencastro.com/Tipton</link>

		<pubDate>Mon, 22 Sep 2025 22:32:28 +0000</pubDate>

		<dc:creator>Lauren Castro Design</dc:creator>

		<guid isPermaLink="true">https://laurencastro.com/Tipton</guid>

		<description>
	ROLE
Lead Designer &#38;amp; Art Director
DELIVERABLES
Brand identity, surface pattern design, brand standards
	City of Tipton, Indiana_______The City of Tipton, Indiana, with its close-knit community, strong agricultural roots, and thriving youth programs, partnered with Rhyme &#38;amp; Reason Design in 2024 to build a cohesive identity. The new logo suite, messaging, tagline, and brand standards reflect what makes Tipton special. With the slogan “Rooted in Opportunities,” the city honors its heritage while inviting future growth and innovation.


	&#60;img width="2560" height="845" width_o="2560" height_o="845" data-src="https://freight.cargo.site/t/original/i/32dde890e04a41604608db24f39cac56f7cb717e0ef98c032ca171bcd3bd2ce7/Tipton-brand-scaled.jpg" data-mid="238532803" border="0"  src="https://freight.cargo.site/w/1000/i/32dde890e04a41604608db24f39cac56f7cb717e0ef98c032ca171bcd3bd2ce7/Tipton-brand-scaled.jpg" /&#62;

	&#60;img width="1700" height="1537" width_o="1700" height_o="1537" data-src="https://freight.cargo.site/t/original/i/03f8fec969b2b90d2aca01bef45f227090db3075b10838c295a69741fb2852e7/Tipton-banners_resize.jpg" data-mid="238533746" border="0"  src="https://freight.cargo.site/w/1000/i/03f8fec969b2b90d2aca01bef45f227090db3075b10838c295a69741fb2852e7/Tipton-banners_resize.jpg" /&#62;
	&#60;img width="1250" height="1130" width_o="1250" height_o="1130" data-src="https://freight.cargo.site/t/original/i/3f493bb3e8673b84ef05dc309d0b39d064f55a0799a3e2388941470a7fa76cce/Tipton-waterbottle.jpg" data-mid="238533744" border="0"  src="https://freight.cargo.site/w/1000/i/3f493bb3e8673b84ef05dc309d0b39d064f55a0799a3e2388941470a7fa76cce/Tipton-waterbottle.jpg" /&#62;

	&#60;img width="2560" height="286" width_o="2560" height_o="286" data-src="https://freight.cargo.site/t/original/i/6cf7fcf4e105bd4bb2f5c48f802b26c7a75f331a1583e97cbed0238ee0447178/Tipton-tagline-scaled.jpg" data-mid="238532812" border="0"  src="https://freight.cargo.site/w/1000/i/6cf7fcf4e105bd4bb2f5c48f802b26c7a75f331a1583e97cbed0238ee0447178/Tipton-tagline-scaled.jpg" /&#62;&#60;img width="2560" height="1243" width_o="2560" height_o="1243" data-src="https://freight.cargo.site/t/original/i/2ab11363a1354e36855d5969e4d929c8fafb34dd4101bc572ab2afd62a6ce84d/Tipton-brandstandards-scaled.jpg" data-mid="238532811" border="0"  src="https://freight.cargo.site/w/1000/i/2ab11363a1354e36855d5969e4d929c8fafb34dd4101bc572ab2afd62a6ce84d/Tipton-brandstandards-scaled.jpg" /&#62;

	CREDITSKaren McKenzie, Creative Director
Rosie Ditre, Designer
	
	
</description>
		
	</item>
		
		
	<item>
		<title>Dream... The Future is Bold</title>
				
		<link>https://laurencastro.com/Dream-The-Future-is-Bold</link>

		<pubDate>Mon, 22 Sep 2025 21:46:46 +0000</pubDate>

		<dc:creator>Lauren Castro Design</dc:creator>

		<guid isPermaLink="true">https://laurencastro.com/Dream-The-Future-is-Bold</guid>

		<description>
	ROLE
Lead Designer &#38;amp; Art Director
DELIVERABLES
Brand identity, surface pattern design, print collateral, digital marketing, wayfinding, presentation deck templates, launch campaign


	Dream... The Future is BoldKAPPA KAPPA GAMMA
_______
For Kappa Kappa Gamma’s Diamond Jubilee Convention—Dream… The Future Is Bold—the identity brought the theme to life through an animated logo, vibrant environmental graphics, campaign collateral, signage, eblasts, and presentation templates. Bold, cohesive design elements created a unified look across digital and on-site touchpoints, immersing 610 attendees in the celebration.


	&#60;img width="3200" height="960" width_o="3200" height_o="960" data-src="https://freight.cargo.site/t/original/i/ffcf6564f95af278ffa2ac3f9b83fb7ca7d288c88e84843560d3911756128629/2-Dream-Hero-Image.jpg" data-mid="238532360" border="0"  src="https://freight.cargo.site/w/1000/i/ffcf6564f95af278ffa2ac3f9b83fb7ca7d288c88e84843560d3911756128629/2-Dream-Hero-Image.jpg" /&#62;

	&#60;img width="1250" height="964" width_o="1250" height_o="964" data-src="https://freight.cargo.site/t/original/i/fc9d8e0c8359692d96217e4a6f9f0c2ff54d7afc6e8d52b151763b4b8c315287/4-Fleur-de-Key-Icon.jpg" data-mid="238532028" border="0"  src="https://freight.cargo.site/w/1000/i/fc9d8e0c8359692d96217e4a6f9f0c2ff54d7afc6e8d52b151763b4b8c315287/4-Fleur-de-Key-Icon.jpg" /&#62;
	&#60;img width="1250" height="964" width_o="1250" height_o="964" data-src="https://freight.cargo.site/t/original/i/3225a8b3806b321b386de9dd0a174816a807c1f254a4e48eaaa768705bda3e93/5-Stage-Design.jpg" data-mid="238532032" border="0"  src="https://freight.cargo.site/w/1000/i/3225a8b3806b321b386de9dd0a174816a807c1f254a4e48eaaa768705bda3e93/5-Stage-Design.jpg" /&#62;

	&#60;img width="2560" height="411" width_o="2560" height_o="411" data-src="https://freight.cargo.site/t/original/i/d7c2406172e3ec581febde29e60fb1fe147f40eee8329a0422e6136eca167566/6-The-Future-is-Bold-Banner-scaled.jpg" data-mid="238532033" border="0"  src="https://freight.cargo.site/w/1000/i/d7c2406172e3ec581febde29e60fb1fe147f40eee8329a0422e6136eca167566/6-The-Future-is-Bold-Banner-scaled.jpg" /&#62;


	&#60;img width="804" height="727" width_o="804" height_o="727" data-src="https://freight.cargo.site/t/original/i/432277022aa000d9119eec80ccd3a5e2aeaa63b55cfd49f467b924d8ef44f629/7-T-Shirts.jpg" data-mid="238532034" border="0"  src="https://freight.cargo.site/w/804/i/432277022aa000d9119eec80ccd3a5e2aeaa63b55cfd49f467b924d8ef44f629/7-T-Shirts.jpg" /&#62;

	&#60;img width="804" height="727" width_o="804" height_o="727" data-src="https://freight.cargo.site/t/original/i/54e26dc89b5fa93ee3f7001d26533add55cb6f1ccbc3b9dc447284286613ce65/8-Balloon-Arch.jpg" data-mid="238532035" border="0"  src="https://freight.cargo.site/w/804/i/54e26dc89b5fa93ee3f7001d26533add55cb6f1ccbc3b9dc447284286613ce65/8-Balloon-Arch.jpg" /&#62;
	&#60;img width="804" height="727" width_o="804" height_o="727" data-src="https://freight.cargo.site/t/original/i/62719082841169b8ad1996cf825288c94c228387b8b442411314a4dc70044d3b/9-Invitation-Website.jpg" data-mid="238532042" border="0"  src="https://freight.cargo.site/w/804/i/62719082841169b8ad1996cf825288c94c228387b8b442411314a4dc70044d3b/9-Invitation-Website.jpg" /&#62;

	&#60;img width="1250" height="964" width_o="1250" height_o="964" data-src="https://freight.cargo.site/t/original/i/a29fe271ab0abe7ac0c8618ba48f30dbf4dec796a22dd0af9646452de07417c7/10-Convention-Ad.jpg" data-mid="238532075" border="0"  src="https://freight.cargo.site/w/1000/i/a29fe271ab0abe7ac0c8618ba48f30dbf4dec796a22dd0af9646452de07417c7/10-Convention-Ad.jpg" /&#62;
	&#60;img width="1250" height="964" width_o="1250" height_o="964" data-src="https://freight.cargo.site/t/original/i/d3a51c92db713174eb0b82b86eb5194f1a0468bc208bedbe32ff52725c968721/11-Eblast.jpg" data-mid="238532076" border="0"  src="https://freight.cargo.site/w/1000/i/d3a51c92db713174eb0b82b86eb5194f1a0468bc208bedbe32ff52725c968721/11-Eblast.jpg" /&#62;

	&#60;img width="2560" height="1215" width_o="2560" height_o="1215" data-src="https://freight.cargo.site/t/original/i/4a65e87e209509e56a6f224eb04a54e140857620617eb3706460a1e6b471e2e7/12-Stage-Full-Width-Image-scaled.jpg" data-mid="238532079" border="0"  src="https://freight.cargo.site/w/1000/i/4a65e87e209509e56a6f224eb04a54e140857620617eb3706460a1e6b471e2e7/12-Stage-Full-Width-Image-scaled.jpg" /&#62;


	&#60;img width="804" height="727" width_o="804" height_o="727" data-src="https://freight.cargo.site/t/original/i/6c5196d6650ec45207fbff2646667a496521bf52a04e4050db3034715e912d50/16-Kappa-Topic-Sign.jpg" data-mid="238532380" border="0"  src="https://freight.cargo.site/w/804/i/6c5196d6650ec45207fbff2646667a496521bf52a04e4050db3034715e912d50/16-Kappa-Topic-Sign.jpg" /&#62;
	&#60;img width="804" height="727" width_o="804" height_o="727" data-src="https://freight.cargo.site/t/original/i/eb26a9023a445187726bd4f749653dc670acf840c37d61706c692e7ba4d76efe/17-Registration-Table-2.jpg" data-mid="238532388" border="0"  src="https://freight.cargo.site/w/804/i/eb26a9023a445187726bd4f749653dc670acf840c37d61706c692e7ba4d76efe/17-Registration-Table-2.jpg" /&#62;
	&#60;img width="804" height="727" width_o="804" height_o="727" data-src="https://freight.cargo.site/t/original/i/b07db89a098b32122fb57f49064058a45826ea2b10356a4baa83a00831d363cb/18-Plant-Sign.jpg" data-mid="238532377" border="0"  src="https://freight.cargo.site/w/804/i/b07db89a098b32122fb57f49064058a45826ea2b10356a4baa83a00831d363cb/18-Plant-Sign.jpg" /&#62;

	&#60;img width="1250" height="964" width_o="1250" height_o="964" data-src="https://freight.cargo.site/t/original/i/d49e67bf3f45844039d8cd617e6c25bf7ae20ba70f8d5d83d26ed461b8dd851d/14-Registration-Table-1.jpg" data-mid="238532367" border="0"  src="https://freight.cargo.site/w/1000/i/d49e67bf3f45844039d8cd617e6c25bf7ae20ba70f8d5d83d26ed461b8dd851d/14-Registration-Table-1.jpg" /&#62;
	&#60;img width="1250" height="964" width_o="1250" height_o="964" data-src="https://freight.cargo.site/t/original/i/a7c05c09f15139e54ec0a12c6a4b526df661c84e61996b2d26aea859f4151c2d/15-Welcome-Sign.jpg" data-mid="238532368" border="0"  src="https://freight.cargo.site/w/1000/i/a7c05c09f15139e54ec0a12c6a4b526df661c84e61996b2d26aea859f4151c2d/15-Welcome-Sign.jpg" /&#62;

	&#60;img width="3200" height="2238" width_o="3200" height_o="2238" data-src="https://freight.cargo.site/t/original/i/6f5643062a3c591f7a9bc82fd3d12699bb42ed0a94c55468e79b52a2c925c78c/19-Powerpoint-Template.jpg" data-mid="238532397" border="0"  src="https://freight.cargo.site/w/1000/i/6f5643062a3c591f7a9bc82fd3d12699bb42ed0a94c55468e79b52a2c925c78c/19-Powerpoint-Template.jpg" /&#62;

	CREDITS Karen McKenzie, Creative Director
Shea O’Connor, DesignerRosie Ditre, Animation

</description>
		
	</item>
		
		
	<item>
		<title>Sigma Delta Tau</title>
				
		<link>https://laurencastro.com/Sigma-Delta-Tau</link>

		<pubDate>Wed, 14 May 2025 17:02:28 +0000</pubDate>

		<dc:creator>Lauren Castro Design</dc:creator>

		<guid isPermaLink="true">https://laurencastro.com/Sigma-Delta-Tau</guid>

		<description>
	
ROLE
Lead Designer &#38;amp; Art Director
DELIVERABLES

Brand identity, surface pattern design, website, print collateral, digital marketing, illustration, presentation deck templates, launch campaign

	
	Sigma Delta Tau Sorority_______
Since 1917, Sigma Delta Tau has championed inclusivity, individuality, and women’s empowerment—building a sisterhood that supports members, alumnae, volunteers, and donors alike. Revealed at the 2024 National Convention, the refreshed brand reignited connection across the Sorority, inspiring members to carry the torch forward and Shine as One.


	&#60;img width="1296" height="540" width_o="1296" height_o="540" data-src="https://freight.cargo.site/t/original/i/164e3bb2184060641be413bac64d1801316dbcdc888a8421fffd80d19e7294c0/RR-CaseStudy-SDT-1-HeaderImage.mp4.gif" data-mid="235108892" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/164e3bb2184060641be413bac64d1801316dbcdc888a8421fffd80d19e7294c0/RR-CaseStudy-SDT-1-HeaderImage.mp4.gif" /&#62;


To ensure the Sorority continues to shine, it was essential to create a brand identity that would resonate with all members, while still holding its history at its center. With that in mind, we developed a new tagline, logo designs, business systems, branded templates, an animated launch video and a website.
	&#60;img width="1970" height="1200" width_o="1970" height_o="1200" data-src="https://freight.cargo.site/t/original/i/bb2875183c2a9863410c8aa29e618753521f2cdeeb4f4967c0353bf19bc3541f/SDT-Invitation.jpg" data-mid="235108981" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/bb2875183c2a9863410c8aa29e618753521f2cdeeb4f4967c0353bf19bc3541f/SDT-Invitation.jpg" /&#62;

	
&#60;img width="5001" height="1667" width_o="5001" height_o="1667" data-src="https://freight.cargo.site/t/original/i/ecf1b9f0548f5e3066c41b9ca61584b589635f1b335b07fea8d5f2a1104bf8ca/SDT-BrandTransform.jpg" data-mid="235109041" border="0"  src="https://freight.cargo.site/w/1000/i/ecf1b9f0548f5e3066c41b9ca61584b589635f1b335b07fea8d5f2a1104bf8ca/SDT-BrandTransform.jpg" /&#62;&#60;img width="1293" height="588" width_o="1293" height_o="588" data-src="https://freight.cargo.site/t/original/i/d30e78d40d80abaac837edf32aba0905a51421f0b6fd0a73e115a37a7b4f0460/RR-CaseStudy-SDT-2-Collage.mp4.gif" data-mid="235108956" border="0"  src="https://freight.cargo.site/w/1000/i/d30e78d40d80abaac837edf32aba0905a51421f0b6fd0a73e115a37a7b4f0460/RR-CaseStudy-SDT-2-Collage.mp4.gif" /&#62;


	&#60;img width="3334" height="2481" width_o="3334" height_o="2481" data-src="https://freight.cargo.site/t/original/i/c1b1fdd92542f7a3cbe65f30ca29a5901bfce43a8e62b04941feb9f555ca65cb/SDT-Icon.jpg" data-mid="235109256" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c1b1fdd92542f7a3cbe65f30ca29a5901bfce43a8e62b04941feb9f555ca65cb/SDT-Icon.jpg" /&#62;
	

The Torch features elements significant to the Sorority’s history and ritual: a water droplet, tea rose and the Star of David.
&#60;img width="3198" height="2026" width_o="3198" height_o="2026" data-src="https://freight.cargo.site/t/original/i/76d1bcf8341f9d726dbe76f08fdb1f2593f0bb95856b50db47be43de48a3897b/SDT-BusinessSystem.jpg" data-mid="235109304" border="0"  src="https://freight.cargo.site/w/1000/i/76d1bcf8341f9d726dbe76f08fdb1f2593f0bb95856b50db47be43de48a3897b/SDT-BusinessSystem.jpg" /&#62;
	&#60;img width="1020" height="720" width_o="1020" height_o="720" data-src="https://freight.cargo.site/t/original/i/c08727b68f020412ea06134a8a1b71049b809a698d48fd05b20987cdcb2bf821/RR-CaseStudy-SDT-3-Tagline.mp4.gif" data-mid="235109335" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c08727b68f020412ea06134a8a1b71049b809a698d48fd05b20987cdcb2bf821/RR-CaseStudy-SDT-3-Tagline.mp4.gif" /&#62;
	

A new tagline was developed to show that when all members come together and bring their strengths, skills and unique lights to the table, the Sorority, in turn, will Shine as One.&#38;nbsp;


	&#60;img width="1250" height="964" width_o="1250" height_o="964" data-src="https://freight.cargo.site/t/original/i/fa9f4571c9aabda9c86bb76b0fb76e8980b326249860717349518303c1a86f7f/SDT-Banner.jpg" data-mid="235109306" border="0"  src="https://freight.cargo.site/w/1000/i/fa9f4571c9aabda9c86bb76b0fb76e8980b326249860717349518303c1a86f7f/SDT-Banner.jpg" /&#62;POP-UP BANNER DESIGN


	&#60;img width="1250" height="964" width_o="1250" height_o="964" data-src="https://freight.cargo.site/t/original/i/a85837a1e4cd0f5c8e8beeed5446877adf3c73a133e856200ca69ceb312de307/SDT-Enews.jpg" data-mid="235109308" border="0"  src="https://freight.cargo.site/w/1000/i/a85837a1e4cd0f5c8e8beeed5446877adf3c73a133e856200ca69ceb312de307/SDT-Enews.jpg" /&#62;E-NEWSLETTER

&#60;img width="3335" height="2481" width_o="3335" height_o="2481" data-src="https://freight.cargo.site/t/original/i/b2e9e01cf2365e7b8b70622932b435d357809fcde2d075b6e49ca8790f570ce3/SDT-Foundation.jpg" data-mid="235113289" border="0"  src="https://freight.cargo.site/w/1000/i/b2e9e01cf2365e7b8b70622932b435d357809fcde2d075b6e49ca8790f570ce3/SDT-Foundation.jpg" /&#62;
	
To create a holistic and consistent brand experience, the Sigma Delta Tau Sorority logomark was altered to create a sister mark for the Foundation. This mark is unique to the Foundation with the presence of its additional wording, but also similar enough to the Sorority mark that it upholds and maintains brand recognition between the two entities.
	&#60;img width="1194" height="648" width_o="1194" height_o="648" data-src="https://freight.cargo.site/t/original/i/f9de81928edcd450a09d9513e95d03a2fcbfe00180e1f7ea69d2d428d75c2ef3/RR-CaseStudy-SDT-4-Website-scroll.mp4.gif" data-mid="235113363" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f9de81928edcd450a09d9513e95d03a2fcbfe00180e1f7ea69d2d428d75c2ef3/RR-CaseStudy-SDT-4-Website-scroll.mp4.gif" /&#62;
Along with the launch of the brand, a new website was designed and developed. This site introduced an enhanced user experience, featuring easy-to-navigate pages that are as functional as they are beautiful. With shining moments such as glimmering golden buttons and subtle animations incorporated throughout the pages, the sisterhood of Sigma Delta Tau radiates through the new website.


	&#60;img width="1020" height="720" width_o="1020" height_o="720" data-src="https://freight.cargo.site/t/original/i/c71ce80d406c21f9a14577de45dacd0cb6637ccd5712cd3c3ebf7daad4bc55b7/RR-CaseStudy-SDT-5-LogoReveal.mp4.gif" data-mid="235113372" border="0"  src="https://freight.cargo.site/w/1000/i/c71ce80d406c21f9a14577de45dacd0cb6637ccd5712cd3c3ebf7daad4bc55b7/RR-CaseStudy-SDT-5-LogoReveal.mp4.gif" /&#62;
	The brand was officially announced with an animated launch video highlighting the future of the Sorority, while also reflecting on the impact that the sisterhood of Sigma Delta Tau has made on its members over the years.

Watch the video &#38;gt;


CREDITS
Karen McKenzie, Creative Director
Rosie Ditre, Animation</description>
		
	</item>
		
		
	<item>
		<title>PIKE</title>
				
		<link>https://laurencastro.com/PIKE</link>

		<pubDate>Wed, 28 Aug 2024 21:29:40 +0000</pubDate>

		<dc:creator>Lauren Castro Design</dc:creator>

		<guid isPermaLink="true">https://laurencastro.com/PIKE</guid>

		<description>
	ROLE
Lead Designer &#38;amp; Art DirectorDELIVERABLES
Brand identity, surface pattern design, website, print collateral, digital marketing, illustration, presentation deck templates, launch campaign
	Pi Kappa Alpha Fraternity_______
Founded in 1868, Pi Kappa Alpha has grown into one of the world’s largest fraternities, with 313,000+ lifetime members and 15,000+ undergraduates on 200+ campuses. To connect with future generations while honoring its history, PIKE re-envisioned its brand—introducing a sophisticated identity and rallying tagline that reaffirm the founding principles of truth, love, and friendship. The result positions Pi Kappa Alpha as a contemporary, meaningful experience for the modern man.


&#60;img width="2501" height="834" width_o="2501" height_o="834" data-src="https://freight.cargo.site/t/original/i/8d23778ca56de5d4f8be3fc9cd1af8f561fe7038037b39126ea993a2ad64f4d0/PIKE-brand_2-2.jpg" data-mid="217113683" border="0"  src="https://freight.cargo.site/w/1000/i/8d23778ca56de5d4f8be3fc9cd1af8f561fe7038037b39126ea993a2ad64f4d0/PIKE-brand_2-2.jpg" /&#62;

&#60;img width="2400" height="1750" width_o="2400" height_o="1750" data-src="https://freight.cargo.site/t/original/i/85f028695128bc5b10324991177a22481610b62e4d71e65383373b4ad8d701c2/PIKE-SpotGloss.jpg" data-mid="217113690" border="0"  src="https://freight.cargo.site/w/1000/i/85f028695128bc5b10324991177a22481610b62e4d71e65383373b4ad8d701c2/PIKE-SpotGloss.jpg" /&#62;


&#60;img width="2560" height="1164" width_o="2560" height_o="1164" data-src="https://freight.cargo.site/t/original/i/e8ad2b893c4c23654af6ca5da0274b16e2f42e322c0908b29be48d47d2a3d6e4/PIKE-brand-11-scaled.jpg" data-mid="217113688" border="0"  src="https://freight.cargo.site/w/1000/i/e8ad2b893c4c23654af6ca5da0274b16e2f42e322c0908b29be48d47d2a3d6e4/PIKE-brand-11-scaled.jpg" /&#62;


&#60;img width="2560" height="1541" width_o="2560" height_o="1541" data-src="https://freight.cargo.site/t/original/i/787ef5c69f8619d8e6284b886d1775bffba47d83ffeefa47e113e903fad325a6/PIKE-brand_5-scaled.jpg" data-mid="217113686" border="0"  src="https://freight.cargo.site/w/1000/i/787ef5c69f8619d8e6284b886d1775bffba47d83ffeefa47e113e903fad325a6/PIKE-brand_5-scaled.jpg" /&#62;

	&#60;img width="2560" height="1541" width_o="2560" height_o="1541" data-src="https://freight.cargo.site/t/original/i/7389ca3bc4bc31608ce8dc969a57b4d9f6db765cfeb320a871c2110845e9e53b/PIKE-brand_4-scaled.jpg" data-mid="217113685" border="0"  src="https://freight.cargo.site/w/1000/i/7389ca3bc4bc31608ce8dc969a57b4d9f6db765cfeb320a871c2110845e9e53b/PIKE-brand_4-scaled.jpg" /&#62;

	
The Fraternity’s new brand icon was crafted from legacy symbols that hold deep meaning amongst members: the Coat of Arms and the Membership Badge.
	&#60;img width="2560" height="1904" width_o="2560" height_o="1904" data-src="https://freight.cargo.site/t/original/i/325aec0bc9e03969e9ceb2314665fc8bd1a5ff71c349478eebf624fe453ec1a8/PIKE-brand_3-scaled.jpg" data-mid="217113684" border="0"  src="https://freight.cargo.site/w/1000/i/325aec0bc9e03969e9ceb2314665fc8bd1a5ff71c349478eebf624fe453ec1a8/PIKE-brand_3-scaled.jpg" /&#62;

	&#60;img width="2362" height="1653" width_o="2362" height_o="1653" data-src="https://freight.cargo.site/t/original/i/ef0eee73eed6c4df12631e3f0fdf53cf5055e8a4d8ae5276974b822f11b5e841/PIKE-BizSystem-1.jpg" data-mid="217113682" border="0"  src="https://freight.cargo.site/w/1000/i/ef0eee73eed6c4df12631e3f0fdf53cf5055e8a4d8ae5276974b822f11b5e841/PIKE-BizSystem-1.jpg" /&#62;

	&#60;img width="1920" height="1320" width_o="1920" height_o="1320" data-src="https://freight.cargo.site/t/original/i/31056a1e3ace1ea7d1aec011371de14c92ad79740f1cdbef9ad152f048529276/PIKE-apparel.jpg" data-mid="217113681" border="0"  src="https://freight.cargo.site/w/1000/i/31056a1e3ace1ea7d1aec011371de14c92ad79740f1cdbef9ad152f048529276/PIKE-apparel.jpg" /&#62;
	&#60;img width="1119" height="783" width_o="1119" height_o="783" data-src="https://freight.cargo.site/t/original/i/65c3130201a7a65bcc42041eb9ebc1103565d7bab39044e6d7fa5e2e3b3ed3fb/03.-RR-CaseStudy-PIKE-EblastScroll-larger.mp4.gif" data-mid="235114588" border="0"  src="https://freight.cargo.site/w/1000/i/65c3130201a7a65bcc42041eb9ebc1103565d7bab39044e6d7fa5e2e3b3ed3fb/03.-RR-CaseStudy-PIKE-EblastScroll-larger.mp4.gif" /&#62;

	&#60;img width="2400" height="1714" width_o="2400" height_o="1714" data-src="https://freight.cargo.site/t/original/i/7a7ebe9c2e83ca2905dc20ba9864e18a56d8a624fd2dd397185800622edbed6d/PIKE-PPT.jpg" data-mid="217113689" border="0"  src="https://freight.cargo.site/w/1000/i/7a7ebe9c2e83ca2905dc20ba9864e18a56d8a624fd2dd397185800622edbed6d/PIKE-PPT.jpg" /&#62;

	&#60;img width="2560" height="947" width_o="2560" height_o="947" data-src="https://freight.cargo.site/t/original/i/f3fd27af435a35e0e251ef7650d286f62147ba32f48ba02697474948e9a54148/PIKE-brand_10-scaled.jpg" data-mid="217113687" border="0"  src="https://freight.cargo.site/w/1000/i/f3fd27af435a35e0e251ef7650d286f62147ba32f48ba02697474948e9a54148/PIKE-brand_10-scaled.jpg" /&#62;

	CREDITS

Karen McKenzie, Creative Director
Rosie Ditre, Animation


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